Why Best Buy Created an Ad-Supported Media Network for Its Video

Best Buy Media Network is the ad-supported in-store media network of consumer electronics retailer Best Buy Co. Best Buy has implemented a media-based business model for its video content and programming. Besy Buy delivers its video content in-stores, online and mobile. Bill Anderson, VP & Exec Creative Dir, and Keith Bryan, Sr Dir of Media Strategy, speak with eMarketer Writer/Analyst Tobi Elkin about the role online video plays for Best Buy and more. Read more...