Infographic: Search Gets Way Too Personal

Original post by, Grace O'Malley appears on Media Tapper Magazine.

With the growth of the internet, finding information online is now simply a click of a button away. We’re being given more to look at while having easier access. But is the collecting of our search patterns and viewing sites going too far?In this infographic by MDG Advertising with data collected from Pew Research, it looks like I’m not the only one that thinks personal search capabilities are becoming a little bit too… personal!

“Despite search users reporting greater satisfaction with their search results, 65% are against personalized search for fear it would limit what results they see”

For me I don’t want my results skewed by past history. There are times I’m looking for something totally different depending on if I’m searching for work, for entertainment or simply because a question arose I’d like an answer to. (MORE)