I think if you believe in something like a philosophy, theory or practice that could prove helpful to others, you should put it to the test and if you're successful let other people in on what you did and how it was accomplished. I suppose it falls under leading by example, or putting your money where your mouth is. That's exactly what we're putting into practice today, our company is finding success with Video Customer Testimonials and Video Success Stories, a content strategy that we use and highly recommend to our own clients and people interested in incorporating video into their branding and marketing plan.
Think about it this way, when you want information on an unfamiliar product or service you turn to the opinions of friends, family, even strangers but the word of someone other than the company producing the product is worth a billion. People are attracted to the video format and are increasingly using the Internet on computers and mobile devices to research and gain information, so using video client testimonials on your own site makes sense.
Generally customers/clients who are thrilled with your services and willing to write you a testimonial, are also happy to spend 30 minutes with our production crew to record a video testimonial for you. If you already have that glowing written client testimonial there's no need to trade it in for a video version, simply use them both, print and video supporting and enhancing one another. In the end you have a warm and personal testimonial for your website, video sharing site like YouTube, pin it on Pinterest or post it on Facebook, attach it to an email newsletter, or combine your video testimonial with your digital marketing materials.
Take a look at this M.INK client testimonial that we just created with one of our clients, Lisa Honig Buksbaum, CEO of Soaringwords. Imagine a testimonial just like this on your own site in your customer's own words. In just under two minutes Lisa tells you how much she likes working with M.INK and why, how we've helped her achieve her business goals and she even incorporates a true success story.