Marcella Palmer's blog

No matter what your industry keeping clients, patients, followers and students up to speed is an integral part of doing business effectively. People must understand the 'what' 'when' 'where' 'how' and the 'why' of what it is you're doing and the part that they play. Without proper education and/or notification your message falls short. Unravel the confusion, clear away the cobwebs and provide that important material through a series of web videos. Here's how Summit Medical Group is doing it right on the front of its home page. SMG is providing interesting, comfortably paced, brief yet informative videos as part of its 'News and Happenings' series. Here's the first installment. Do I need to bring my insurance card to all my SMG medical appointments? Get the answer to this and other medical billing and insurance questions in Summit's new video series!

Who loves your product or event more than you?! So let everyone know it by going to where your fans, friends and followers already are. A quick, smart, well-produced promotional video sent straight to your social media pages grabs your audience and tells them what you're up to. Here's our latest Internet promo where in under 50 seconds Summit Medical Group is grabbing attention and getting existing and potentially new clients excited about an upcoming event, the third annual Summit Medical Group Live Well Sports and Health Festival. This is a day of healthy food, fun, and learning experiences for the whole family, a chance to meet Olympians like Tim Morehouse and David Zhuang 莊永祥. It's all happening on Sunday, September 30th from 12 - 4PM (rain or shine) in Berkeley Heights, NJ. Bring the whole family -- it's free! For more information on the event, please visit: http://www.summitmedicalgroup.com/event/Live-Well-Sports-and-Health-Festival-2012/

Doctors helping with their hearts and their hands, while changing the lives of children born with facial and physical deformities. Good Medicine features Destination: Hope International Medical Missions with Summit Medical Group Plastic Surgeon and Hand Surgery Expert - Reza Momeni, MD, along with fellow Plastic Surgeons Scott Mosser, MD (Founder of Destination:Hope) and Bhupesh Vasisht, MD.

Minimally invasive robotically assisted surgery is a cancer surgery technique that results in less pain, discomfort and a faster recovery than traditional surgical procedures. Dr. Andrew Gumbs Summit Medical Group's surgical oncologist has more in this Medical Monday Special Report on Minimally Invasive Surgery. 

I think if you believe in something like a philosophy, theory or practice that could prove helpful to others, you should put it to the test and if you're successful let other people in on what you did and how it was accomplished. I suppose it falls under leading by example, or putting your money where your mouth is. That's exactly what we're putting into practice today, our company is finding success with Video Customer Testimonials and Video Success Stories, a content strategy that we use and highly recommend to our own clients and people interested in incorporating video into their branding and marketing plan.

Think about it this way, when you want information on an unfamiliar product or service you turn to the opinions of friends, family, even strangers but the word of someone other than the company producing the product is worth a billion. People are attracted to the video format and are increasingly using the Internet on computers and mobile devices to research and gain information, so using video client testimonials on your own site makes sense.

Generally customers/clients who are thrilled with your services and willing to write you a testimonial, are also happy to spend 30 minutes with our production crew to record a video testimonial for you. If you already have that glowing written client testimonial there's no need to trade it in for a video version, simply use them both, print and video supporting and enhancing one another. In the end you have a warm and personal testimonial for your website, video sharing site like YouTube, pin it on Pinterest or post it on Facebook, attach it to an email newsletter, or combine your video testimonial with your digital marketing materials.

Take a look at this M.INK client testimonial that we just created with one of our clients, Lisa Honig Buksbaum, CEO of Soaringwords. Imagine a testimonial just like this on your own site in your customer's own words. In just under two minutes Lisa tells you how much she likes working with M.INK and why, how we've helped her achieve her business goals and she even incorporates a true success story. 

Enjoy!!